The world of sports is evolving rapidly and recovering from the devastating impact of the current health pandemic. Sports organizations at all levels and their respective sports events have to redefine their operational and business models to continue to engage players, sponsors, fans, and other stakeholders. There is a mutual dependency between climate change, health, and sport, but the potential impact of sport goes much beyond the field of play. Sports organizations, fans, and those working in sport, and in particular athletes, have an enormous potential to accelerate systemic change in society to foster and encourage inclusion, healthy lifestyles, climate action, and collaboration.
Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. Sustainability is a holistic concept that includes ensuring the needs of people, the planet, and profit, also referred to as Environment, Social, and Governance (ESG). A sustainable sports program, including a sports event, needs to incorporate all three elements.
The purpose of this course is to learn how to understand and approach sustainability in sport, and how to get started with your own sustainable sports action plan, whether this is in designing a program, strategy, or initiative. Additionally, you will learn how to develop new policies, strategies, and actionable plans to build resilience and develop sustainable and profitable business models for your sports organization.
450 €
Marisa Schlenker
Geert Hendriks
Clémence Gillier
Miguel Escribano
Experts of The Shift
This certificate demonstrates your expertise and validates the skills you acquire through the course. While it is not accredited by governing bodies like CAF, AFC, or FIFA, it is issued by Barça Innovation Hub, offering credible recognition for your professional development.
No, the certificate is not directly accredited by governing bodies like CAF, AFC, or FIFA. However, it is part of Barça Innovation Hub's executive education programs, designed to develop specific skills and enhance professional growth.
Barça Innovation Hub is FC Barcelona's R&D and knowledge-sharing center, focused on innovation in sports performance, medical services, technology, and team sports. It collaborates with leading professionals and brands to create impactful educational programs.
Online-based programs: 100% online with flexible access to all course materials and expert support.
Most courses are one month long. For more advanced programs or diplomas, durations range from 2 to 9 months. Specific details are available in the program catalog.
The course starts on the 10th of each month. Registration closes on the 5th of each month, so be sure to enroll before the deadline.