Online-based

Professional Diploma in Sports Marketing and Sponsorship

960 €

Description

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth. When properly used, they can be one of the most effective tools to drive growth for all sorts of companies.
This diploma will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship. Professionals working for sponsors, rightsholders and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.

960 €

START DATE

10/01/2025

Level

Advanced

Delivery mode

Online-based

Duration

8 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Understand how fans consume sports and sponsorships.

Increase your knowledge about applications of sponsorships in marketing.

Differentiate applications of sponsorships beyond marketing.

Ability to understand how to evaluate sponsorships.

Incorporate marketing as a discipline within the management of sports activities.

Analyze, create, and manage sports products and services.

Identify and attract brands that invest in the sports market.

Take advantage of opportunities to create public events with sports sponsors.

Experts Advisors:

James Condo

Ricardo Fort

Course Syllabus

Sport Marketing Pillars

Module 1: Introduction to sports marketing Module 2: Sports marketing methods and tools Module 3: Creating a sports marketing plan Module 4: Integration

Sports Sponsorship

Module 1: Sports brand management Module 2: Finding potential sponsors Module 3: Preparing and closing a sponsorship sale Module 4: Integration

Sports Sponsorship Activation

Module 1: Activation of sponsorship Module 2: Types of activation Module 3: Key sponsorship indicators Module 4: Integration

Sports Products and Services Management

Module 1: Management of products and services Module 2: Executing the products and services plan Module 3: Products development strategy Module 4: Integration

What Fans Love and What Brands Sponsor

Module 1: Passion Points - The important things in life Module 2: Passion Connectors - How fans consume their passions? Module 3: The Different Types of Assets - Paid, Shared & Owned Assets Module 4: The Non-Sponsor–Ambush Marketing

Sponsorships Used as a Marketing Tool

Module 1: Buy Visibility - Brand awareness and the role of media Module 2: Access to Content - Giving fans better live and virtual experiences Module 3: Create Brand Love - Conquering hearts through advertising and social change Module 4: Accelerate short-term results through promotions and trade activation

The Different Use Cases for Sponsorships

Module 1: Winning Deals - Sponsorship creating value to customers Module 2: Workforce & Community - Making employees proud and neighbors happy Module 3: Governments & NGOs - The difficult conversations about regulations, sustainability, taxation, etc. Module 4: Sponsorships for Soft Power - Using sponsorships to influence the world at large

What is a Successful Sponsorship

Module 1: Pre-Contract Evaluation - The estimated ROI of a sponsorship Module 2: Managing Risk - The need of proper background checks Module 3: Contractual Phase - Rights, obligations, morals clause and force majeure Module 4: The After-Action Reviews - Evaluation & the difficult task to end a sponsorship

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

What is the value of this certificate?

This certificate demonstrates your expertise and validates the skills you acquire through the course. While it is not accredited by governing bodies like CAF, AFC, or FIFA, it is issued by Barça Innovation Hub, offering credible recognition for your professional development.

Is this course accredited by CAF, AFC, FIFA, or other governing entities?

No, the certificate is not directly accredited by governing bodies like CAF, AFC, or FIFA. However, it is part of Barça Innovation Hub's executive education programs, designed to develop specific skills and enhance professional growth.

What is Barça Innovation Hub?

Barça Innovation Hub is FC Barcelona's R&D and knowledge-sharing center, focused on innovation in sports performance, medical services, technology, and team sports. It collaborates with leading professionals and brands to create impactful educational programs.

How are the courses delivered?

Online-based programs: 100% online with flexible access to all course materials and expert support.

How long is the course?

Most courses are one month long. For more advanced programs or diplomas, durations range from 2 to 9 months. Specific details are available in the program catalog.

When does the course start?

The course starts on the 10th of each month. Registration closes on the 5th of each month, so be sure to enroll before the deadline.

Professional Diploma in Sports Marketing and Sponsorship