Master central aspects of an external communication strategy.
Improve the public relations function in sports organizations, identify potential public relations threats, and devise appropriate crisis response strategies for execution via traditional and social media to address these issues.
Create a digital marketing plan.
Build an online brand presence.
Develop a communications and content plan.
Gain a comprehensive understanding of Fan Engagement: its definition, history, principles, practices, and rationale.
Understand the nature of fans and fandom to prioritize fans in club, league, and/or national association activities.
Create a Fan Engagement strategy and design an optimal fan experience, encompassing all relevant touchpoints for key fan segments.
Foster a culture of engagement within an association, league, or club (Fan Engagement Leadership).