Online-based
Professional Diploma in Sports Communication and Fan Engagement
🔥 Enroll Now – Limited Time Offer!
Description
This in-depth training program offers a detailed exploration of sports communication, public relations, digital marketing, and fan engagement. It covers a variety of modules, from developing effective communication strategies to understanding fan behavior dynamics and building robust fan engagement structures.
960 € 480 €
START DATE
10/12/2025
Level
Introductory
Delivery mode
Online-based
Duration
8 months
Average dedication
6/8 weekly hours
Delivered in
English
Learn to
Master central aspects of an external communication strategy.
Improve the public relations function in sports organizations, identify potential public relations threats, and devise appropriate crisis response strategies for execution via traditional and social media to address these issues.
Create a digital marketing plan.
Build an online brand presence.
Develop a communications and content plan.
Gain a comprehensive understanding of Fan Engagement: its definition, history, principles, practices, and rationale.
Understand the nature of fans and fandom to prioritize fans in club, league, and/or national association activities.
Create a Fan Engagement strategy and design an optimal fan experience, encompassing all relevant touchpoints for key fan segments.
Foster a culture of engagement within an association, league, or club (Fan Engagement Leadership).
Experts Advisors:
Jimmy Sanderson
Sean D. Williams
Geoff Wilson
Mark Bradley
Course Syllabus
Communication Issues in Sports Organizations
Module 1: Describe the Role of Communication in Sports Organizations
Module 2: The History of Media in Sports Communication and Collaborating with Journalists
Module 3: Constructing Messages for Traditional and Digital Media
Module 4: Create a Communication Strategy to Maximize Impact
Public Relations in Sports Organizations
Module 1: The Foundation of Sports Public Relations
Module 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
Module 3: Sports Public Relations and Crisis Communication
Module 4: Sports Public Relations and Social and Digital Media
Online Strategy, Branding and Communications
Module 1: Trends, research and digital audit
Module 2: Digital marketing strategy and online branding
Module 3: Communications
Module 4: Content plan and crisis management
Revenue Generation and Fan Engagement
Module 1: Data and resource
Module 2: Sources of digital revenue
Module 3: Fan engagement and eSports
Module 4: Fantasy gaming and Growing Attendance Model (GAM)
Why Fan Engagement? Definition, Principles & Rationale
Module 1: The Origins of Fan Engagement
Module 2: Defining the Fan
Module 3: The Rationale for Fan Engagement
Module 4: Building a Fan Engagement Strategy
Delivering Fan Engagement
Module 1: Club Identity: ‘Same song, different lyrics?’
Module 2: Understanding & Engaging with your Fan Base
Module 3: Delivering Value in the Fan Experience
Module 4: People & Culture
What Is a Fan? Understanding the Nature of Fandom
Module 1: Fan v Customer: A love based on friction, emotion and irrationality
Module 2: Understanding Fan Behaviour
Module 3: Fan Consultation & Structured Dialogue
Module 4: Growing Engagement (Data and Measures)
Leadership: Creating & Sustaining a Culture of Engagement
Module 1: An introduction to Fan Engagement Leadership
Module 2: A Model for Engagement
Module 3: Community Engagement
Module 4: Embedding Fan Engagement
