Online-based

Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports

960 €

Description

Immerse yourself in the dynamic world of sports marketing and management with our comprehensive course. Explore foundational concepts in sports marketing, methods, and tools for effective promotion, and learn to craft strategic sports marketing plans. Dive into sports product and service management, from development strategies to execution, and master the art of sports sponsorship—from brand management to closing deals and maximizing sponsorship activation. Delve into communication strategies specific to sports organizations, including media collaboration and crisis management in both traditional and digital realms.

Gain insights into sports public relations, online branding, digital marketing strategies, and revenue generation through digital channels and fan engagement initiatives, including eSports and fantasy gaming. This course equips you with the essential skills to thrive in the competitive landscape of sports marketing and management.

960 €

START DATE

10/10/2024

Level

Introductory

Delivery mode

Online-based

Duration

8 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Incorporate marketing as a discipline within the management of sports activities.

Analyze, create, and manage sports products and services.

Identify and attract brands that invest in the sports market.

Take advantage of opportunities to create public events with sports sponsors.

Develop an external communication strategy.

Enhance the public relations function in sports organizations, identify potential public relations threats, and devise appropriate crisis response strategies executed via traditional and social media to address these issues.

Create a digital marketing plan.

Build an online brand presence.

Develop a communications and content plan.

Experts Advisors:

James Condo

Jimmy Sanderson

Sean D. Williams

Geoff Wilson

Course Syllabus

Sport Marketing Pillars

Module 1: Introduction to Sports Marketing Module 2: Sports Marketing Methods and Tools Module 3: Creating a Sports Marketing Plan Module 4: Integration

Sports Products and Services Management

Module 1: Products and services management Module 2: Product and services plan execution Module 3: Product development strategy Module 4: Integration

Sports Sponsorship

Module 1: Sport Brand Management Module 2: Prospecting for Potential Sponsorships Module 3: Preparation and Closing of a Sponsorship Sale Module 4: Integration

Sports Sponsorship Activation

Module 1: Phases of Sponsorship Activation Module 2: Sponsorship Activation Types and Maximization Module 3: Key Sponsorship Indicators Module 4: Integration

Communication Issues in Sports Organizations

Module 1: Describe the Role of Communication in Sports Organizations Module 2: The History of Media in Sports Communication and Collaborating with Journalists Module 3: Constructing Messages for Traditional and Digital Media Module 4: Create a Communication Strategy to Maximize Impact

Public Relations in Sports Organizations

Module 1: The Foundation of Sports Public Relations Module 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model Module 3: Sports Public Relations and Crisis Communication Module 4: Sports Public Relations and Social and Digital Media

Online Strategy, Branding and Communications

Module 1: Trends, research and digital audit. Module 2: Digital marketing strategy and online branding Module 3: Communications Module 4: Content plan and crisis management

Revenue Generation and Fan Engagement

Module 1: Data and resource Module 2: Sources of digital revenue Module 3: Fan engagement and eSports Module 4: Fantasy gaming and Growing Attendance Model (GAM)

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports