Online-based

Introduction to Esports

212 $

Description

Electronic Sports, known as “Esports”, has grown into a unique and independent industry. Often compared to traditional sports, Esports has gained visibility as a specific discipline promoted by its actors and influencers. Despite some lingering misconceptions, Esports is a dynamic market full of passion, ambition, and business opportunities. Newzoo’s 2021 Global Esports and Live Streaming Market Report highlights that Esports revenues worldwide will surpass $1.08 billion in 2021, with a 14.5% increase from 2020. Moreover, 465.1 million people watch Esports, marking a 6.7% year-on-year increase. This course aims to provide a comprehensive understanding of Esports, from its historical background to the current ecosystem and future challenges.

 

212 $

START DATE

10/12/2024

Level
Introductory
Delivery mode
Online-based
Duration
1 month
Average dedication
6/8 weekly hours
Delivered in
English

Learn to

Describe the Esports industry.
Identify and mention ecosystem actors.
Understand the Esports business.
Compare and address various stakes and challenges.

Experts Advisors:

Servane Fischer

Course Syllabus

Esports Genesis

Historical aspects, development, and comparison to traditional sports.

Esports Ecosystem: Introduction to Esports Actors

Organizations, players, staff members, media, influencers, content creators, production, tournament operators, publishers, governments, etc.

Esports Business Model: A Powerful Market

Business model compared to sports and media, league organization and Esports events, sponsorship, and brand involvement.

4. Esports Challenges: Past, Present, and Future

Player status, betting/gambling, cheating/doping, gender diversity and inclusion, health, streaming, Esports federations, etc.

What Does It Include?

24-hour access to study material, from anywhere, on any device
Accompaniment, monitoring and virtual support from an expert in the field
Activities and assessments with personalized feedback
Discussion forums and interaction with colleagues from all over the world
Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.
Self-assessment to measure your learning progress
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