Online-based

Innovation in Sports

625 

Description

The world of sports is changing rapidly. Aspiring entrepreneurs have an opportunity to come up with new products and services that can revolutionize the experiences of fans, athletes, coaches and other participants in the sports ecosystem. Managers of sports institutions have an opportunity to solve their daily problems of running a sports club or winning competitions by using new technologies. Moreover, if they do not innovate, they run a risk of falling behind.

In short – innovation – the process of coming up with new revolutionary products, services and solutions is entering the world of sports and becoming an essential part of doing business. Yet, the day-to-day approach to doing business in sports doesn’t allow for innovations to flourish. Both the sports entrepreneurs and sports managers need an adequate approach to come up with innovations.

The purpose of this course is to learn how to develop new sports products and services, processes and ways of doing business or business models. To do so, we’ll use the most relevant techniques and frameworks from the world of innovation, such as design thinking, business model canvas or portfolio approach. These approaches have been effectively used by innovators in companies such as Apple, Google, P&G, GE, HP, but also at less innovative companies, small companies, NGOs and also in sports.

625 

START DATE

10/01/2025

Level
Introductory
Delivery mode
Online-based
Duration
2 months
Average dedication
6/8 weekly hours
Delivered in
English

Learn to

Recognize innovation opportunities and generate ideas to seize them.
Use experimentation and trial & error processes to navigate uncertainty in the innovation process.
Manage innovation teams and projects, collaborating with internal and external stakeholders.
Select the right innovation projects, allocate resources effectively, and foster an innovation culture.

Experts Advisors:

Albert Mundet

Ivanka Visnjic

Steve Gera

Course Syllabus

Becoming a Sports Innovator

Module 1. Innovating in Sports Module 2. Understanding the Problem Space Module 3. Developing Solution Space Module 4. Getting Ready for the Market

Managing Innovation in Sports

Module 1. Managing an Innovation Projects Module 2. Open Innovation in Sports Module 3. Managing across Innovation Projects Module 4. Resisting Disruption and Improving Experience

What Does It Include?

24-hour access to study material, from anywhere, on any device
Accompaniment, monitoring and virtual support from an expert in the field
Activities and assessments with personalized feedback
Discussion forums and interaction with colleagues from all over the world
Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.
Self-assessment to measure your learning progress
What is the value of this certificate?

This certificate demonstrates your expertise and validates the skills you acquire through the course. While it is not accredited by governing bodies like CAF, AFC, or FIFA, it is issued by Barça Innovation Hub, offering credible recognition for your professional development.

Is this course accredited by CAF, AFC, FIFA, or other governing entities?

No, the certificate is not directly accredited by governing bodies like CAF, AFC, or FIFA. However, it is part of Barça Innovation Hub's executive education programs, designed to develop specific skills and enhance professional growth.

What is Barça Innovation Hub?

Barça Innovation Hub is FC Barcelona's R&D and knowledge-sharing center, focused on innovation in sports performance, medical services, technology, and team sports. It collaborates with leading professionals and brands to create impactful educational programs.

How are the courses delivered?

Online-based programs: 100% online with flexible access to all course materials and expert support.

How long is the course?

Most courses are one month long. For more advanced programs or diplomas, durations range from 2 to 9 months. Specific details are available in the program catalog.

When does the course start?

The course starts on the 10th of each month. Registration closes on the 5th of each month, so be sure to enroll before the deadline.

 

Select your currency