The world of sports is changing rapidly. Aspiring entrepreneurs have an opportunity to come up with new products and services that can revolutionize the experiences of fans, athletes, coaches and other participants in the sports ecosystem. Managers of sports institutions have an opportunity to solve their daily problems of running a sports club or winning competitions by using new technologies. Moreover, if they do not innovate, they run a risk of falling behind.
In short – innovation – the process of coming up with new revolutionary products, services and solutions is entering the world of sports and becoming an essential part of doing business. Yet, the day-to-day approach to doing business in sports doesn’t allow for innovations to flourish. Both the sports entrepreneurs and sports managers need an adequate approach to come up with innovations.
The purpose of this course is to learn how to develop new sports products and services, processes and ways of doing business or business models. To do so, we’ll use the most relevant techniques and frameworks from the world of innovation, such as design thinking, business model canvas or portfolio approach. These approaches have been effectively used by innovators in companies such as Apple, Google, P&G, GE, HP, but also at less innovative companies, small companies, NGOs and also in sports.
Recognize innovation opportunities and generate ideas to seize them.
Use experimentation and trial & error processes to navigate uncertainty in the innovation process.
Manage innovation teams and projects, collaborating with internal and external stakeholders.
Select the right innovation projects, allocate resources effectively, and foster an innovation culture.
Experts Advisors:
Albert Mundet
Ivanka Visnjic
Steve Gera
Course Syllabus
Becoming a Sports Innovator
Module 1. Innovating in Sports
Module 2. Understanding the Problem Space
Module 3. Developing Solution Space
Module 4. Getting Ready for the Market
Managing Innovation in Sports
Module 1. Managing an Innovation Projects
Module 2. Open Innovation in Sports
Module 3. Managing across Innovation Projects
Module 4. Resisting Disruption and Improving Experience
What Does It Include?
24-hour access to study material, from anywhere, on any device
Accompaniment, monitoring and virtual support from an expert in the field
Activities and assessments with personalized feedback
Discussion forums and interaction with colleagues from all over the world
Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.