Financial Sustainability in Sports

As the sports industry worldwide is rapidly developing, so do the financial needs of the organisations involved within it. Increasing amounts of funds are thus required throughout the wider international sports industry with an often irregular periodicity, depending amongst other reasons on the national and international sports events, the infrastructure needs and the transfer regulations of each sporting context worldwide. In response to this need and in line with the fast and continuous development of the wider sports industry, we note sport’s exploration and adoption of new and revised monetisation strategies, leading to the evolution and multiplication of sport’s income sources. This notable increase in both the financial needs and the actual funds of sports organisations raised in response to them thus invites a more thorough examination of how they are being managed in an appropriate and sustainable manner.

In this certificate, we offer a detailed analysis of how financial sustainability materialises in sports, through the examination of the financial strategies adopted by sports organisations, the regulations and policies concerning financial sustainability implemented by sports governing bodies, and the criticism and dilemmas that exist concerning sustainable financial Management in sport. Professionals working or aiming to work within sports clubs, sports governing bodies, and commercial agencies undertaking this certificate can learn how financial sustainability can be achieved in sports while appreciating the financial strategies available, the regulations and policies in place, and the dilemmas raised when making financial decisions in sports.