Online-based

Digital Marketing in Sports

489 $

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Description

Digital Marketing is fundamental to the modern sports club or federation. The industry is changing fast, with many sports executives using innovative ways to engage and reach their fan base, while at the same time generating multiple income streams from a wide range of digital activities.

The Digital Marketing in Sports program provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips, and templates which can be used within the sports executive’s club or federation. Its courses focus on 4 broad topics:

Trends, research and strategy
Branding and communications in content plan and crisis management
Generating revenue data and resource
Focusing on the fan

This program aims to provide participants with the knowledge and skills required to develop a sports digital marketing plan that can be implemented within their club or federation.

489 $

START DATE

10/08/2024

Level

Introductory

Delivery mode

Online-based

Duration

2 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Conduct a digital audit

Gain a basic understanding of data and the single view of the customer (SVC)

Create a digital marketing plan

Build a brand online

Create a communications and content plan

Gain a greater understanding of the various income streams available

Gain a deeper understanding of how to use digital to engage a fan base

Experts Advisors:

Geoff Wilson

Course Syllabus

Online Strategy, Branding and Communications

Module 1: Trends, research and digital audit Module 2: Digital marketing strategy and Online branding Module 3: Communications Module 4: Content plan and crisis management

Revenue Generation and Fan Engagement

Module 1: Data and resource Module 2: Sources of digital revenue Module 3: Fan engagement and eSports Module 4: Fantasy gaming and Growing attendance model

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

Digital Marketing in Sports