Online-based

Certificate in Women’s Football Business

625 €

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Description

Football is arguably the most popular and one of the most developed sports worldwide, while being recognized, not only for its popularity but also for its significant development as a thriving business sector. Within it, women’s football has demonstrated momentous and unprecedented growth around the globe, attracting the interest of fans, sponsors, policymakers, the media and investors. Nowadays, women’s football is appreciated for its importance and potential as a business, which combined with the multiplication of opportunities for its further growth allows us to expect a similar and impressive trajectory to continue. In this certificate, we offer a broad and thorough examination of the development and the current state of women’s football business, as well as an analysis of its potential for future growth driven by its increasing fandom and business potential that is being observed. Professionals working or aiming to work within football clubs, sports governing bodies, sponsors, the media and marketing or commercial agencies undertaking this certificate can learn how to better appreciate the business of women’s football in order to further develop and capitalise on the opportunities that can help it grow.

625 €

START DATE

10/08/2024

Level

Introductory

Delivery mode

Online-based

Duration

4 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Understand the development and potential of women’s football business.

Critically assess how policy has driven and can be managed in women’s football.

Evaluate the role of fandom in women’s football business.

Develop strategic thinking in identifying and analyzing the potential advancement of women’s football business.

Experts Advisors:

Dr. Argyro Elisavet Manoli

Course Syllabus

Development of Women’s Football

Module 1: The challenges of women’s football – Historical, institutional, and cultural barriers Module 2: The opportunities within women’s football – Funding and focused investment Module 3: Cause-related marketing – Women’s football and CSR Module 4: Gender equality as a global brand – The future of women’s football business

Understanding Policy in Women’s Football Business

Module 1: Key actors, relationships, and power dynamics in women’s football business Module 2: Understanding, engaging with, and influencing policymakers Module 3: Capturing data and creating influential metrics to explain the value created by women’s football business Module 4: Managing politics and policy within women’s football businesses

Women’s Football Fandom

Module 1: Understanding women’s football fans – Motivations behind fandom Module 2: Women’s football fan communities – Horizontal relationships driving fandom Module 3: Fan loyalty – Building vertical relationships Module 4: Financial benefits from fans – How growing fandom grows the business

Growing International Competitions – Adding Value through International Women’s Football Events

Module 1: Women’s football broadcasting potential – Televising women’s sport Module 2: Sponsoring women’s football – Brand associations and reach Module 3: Creating women footballer icons – Building tomorrow’s football stars Module 4: Growing international competitions – Adding value through exogenous prices

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

Certificate in Women’s Football Business