Online-based

Certificate in Sports Marketing and Sponsorship

625 €

Description

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development. Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.

625 €

START DATE

10/01/2025

Level

Introductory

Delivery mode

Online-based

Duration

4 months

Average dedication

6/8 weekly hours

Delivered in

Arabic, English

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Learn to

Incorporate marketing as a discipline within the management of sports activities.

Analyze, create and manage sports products and services.

Identify and attract brands that invest in the sports market.

Take advantage of opportunities to create public events with sports sponsors.

Experts Advisors:

Jim Condo

Course Syllabus

Sport Marketing Pillars

Module 1: Introduction to sports marketing Module 2: Sports marketing methods and tools Module 3: Creating a sports marketing plan Module 4: Integration

Sports Sponsorship

Module 1: Sports brand management Module 2: Finding potential sponsors Module 3: Preparing and closing a sponsorship sale Module 4: Integration

Sports Sponsorship Activation

Module 1: Activation of sponsorship Module 2: Types of activation Module 3: Key sponsorship indicators Module 4: Integration

Sports Products and Services Management

Module 1: Management of products and services Module 2: Executing the products and services plan Module 3: Products development strategy Module 4: Integration

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

What is the value of this certificate?

This certificate demonstrates your expertise and validates the skills you acquire through the course. While it is not accredited by governing bodies like CAF, AFC, or FIFA, it is issued by Barça Innovation Hub, offering credible recognition for your professional development.

Is this course accredited by CAF, AFC, FIFA, or other governing entities?

No, the certificate is not directly accredited by governing bodies like CAF, AFC, or FIFA. However, it is part of Barça Innovation Hub's executive education programs, designed to develop specific skills and enhance professional growth.

What is Barça Innovation Hub?

Barça Innovation Hub is FC Barcelona's R&D and knowledge-sharing center, focused on innovation in sports performance, medical services, technology, and team sports. It collaborates with leading professionals and brands to create impactful educational programs.

How are the courses delivered?

Online-based programs: 100% online with flexible access to all course materials and expert support.

How long is the course?

Most courses are one month long. For more advanced programs or diplomas, durations range from 2 to 9 months. Specific details are available in the program catalog.

When does the course start?

The course starts on the 10th of each month. Registration closes on the 5th of each month, so be sure to enroll before the deadline.