Online-based

Certificate in Social Media in Sports

625 €

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Description

Social Media has become a major force in the Sports Industry. Athletes, Clubs, Leagues and Federations using official profiles to distribute their message to fan communities around the world. Social Media Platforms, such as Facebook, Instagram, Twitter and YouTube are often the first choices for updates, news and entertainment across all Sports.

This Certification Course is uniquely designed and fully dedicated for the sports industry profession, who would like to impact and evolve the fan and user experience. The course will provide you with all the basics of the evolution, to gain the full knowledge and understanding of its strategic value, enable you to build your own social media strategy, determine platform roles, features and functionalities and responsibilities. The course equips you with relevant insights into monitoring skills, sports organisational workflow and process management. The pragmatic, hands-on course concludes with social media marketing, monetisation and key performance benchmarking and is a state of the art, fully designed for the participants to enhance its experience and mindset in Social Media Management by concluding these course program.

625 €

START DATE

10/08/2024

Level

Introductory

Delivery mode

Online-based

Duration

4 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Understand the Social Media Evolution in Sports

Develop Shortterm Goals and longterm Objectives

Monitoring & Data are key to your success

Learn how Social Media Marketing benefits entire organization

Experts Advisors:

Mario Leo

Course Syllabus

Social Media Evolution in Sports

Module 1: How did Social Media reach this relevance in Sports? Module 2: Which platforms have been around? Module 3: Information to Infotainment to Entertainment – the Content evolution Module 4: From Athlete to Clubs, Leagues and Federations – The organizational impact of Social Media

Social Media Conceptional Strategy

Module 1: Identify Short Term Goals and Long Term Objectives Module 2: Develop Social Media Platform roles for your Communication & Marketing Mix Module 3: Content Planning – Why it's crucial to plan ahead? Module 4: Other Departments Requirements – Social Media benefits overall organisation

Social Media Monitoring

Module 1: Why Monitoring and Data is important? Learn about cultural audience demands Module 2: How data enables your strategy, workflow and efficiency? Module 3: Negative Impact and Crisis – How Monitoring will benefit?! Module 4: Sponsorship Monitoring – Deliver Insights and Reports to external partners

Social Media Marketing and Monetisation

Module 1: Basic Understanding of Social Media Marketing and Monetisation Module 2: How to develop content assets and campaigns on Social Media for Sponsors? Module 3: Segmentation and Geographical Sponsorships – How Social Media creates new opportunities Module 4: Best Practice Examples of Social Media Campaigns and Sponsorships

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

Certificate in Social Media in Sports