Online-based

Certificate in Monetising strategies for sport

~~650 $~~ 325 $

🔥 Enroll Now – Limited Time Offer!

Description

With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially. Alongside and in response to this need, we also see the multiplication of opportunities for sportorganisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer focused, business focused and alternative revenue generation strategies used within the sport industry. Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.

~~650 $~~ 325 $

START DATE

10/01/2025

Level

Introductory

Delivery mode

Online-based

Duration

4 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Understanding of the monetization landscape and potential of the sports ecosystem.

Ability to critically evaluate how sport can utilize their relationship with other organizations.

Capacity to identify creative opportunities for the maximization of revenue.

Skill of strategic thinking in capitalizing on fans’ relationship with sports.

Experts Advisors:

Dr Argyro Elisavet Manoli

Course Syllabus

Customer Focused Monetization Strategies

Module 1: Revenue models for sport organizations – How do sport entities make money Module 2: Ticketing strategies – Utility vs profit maximization Module 3: Ticketing decisions – Pricing strategies Module 4: Merchandising – Licensing agreements and the value of licensed products

Business Focused Monetization Strategies

Module 1: Sponsorship the pros – The financial benefits of sponsorship deals Module 2: Sponsorship the cons – The financial pitfalls of sponsorship deals Module 3: Broadcasting rights – Monetizing a symbiotic relationship Module 4: New broadcasting strategies – Monetizing new and social media

Alternative Revenue Sources for Sport Organizations

Module 1: State funding – Local, national, and international funding strategies Module 2: Revenue sources for non-commercialized sport – Novel revenue strategies for smaller sport organizations Module 3: Brand extensions – Monetizing the sport brand Module 4: Economies of scale and cross-promotion – Horizontal and vertical integration & listing

Fan Monetization Strategies

Module 1: Fan engagement – Why fans love to pay for sports Module 2: Fan memberships – Monetizing exclusivity and demand Module 3: Offline and online communities – Gaining from fan loyalty Module 4: New online fan spaces – Current and future monetizing trends

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

What is the value of this certificate?

This certificate demonstrates your expertise and validates the skills you acquire through the course. While it is not accredited by governing bodies like CAF, AFC, or FIFA, it is issued by Barça Innovation Hub, offering credible recognition for your professional development.

Is this course accredited by CAF, AFC, FIFA, or other governing entities?

No, the certificate is not directly accredited by governing bodies like CAF, AFC, or FIFA. However, it is part of Barça Innovation Hub's executive education programs, designed to develop specific skills and enhance professional growth.

What is Barça Innovation Hub?

Barça Innovation Hub is FC Barcelona's R&D and knowledge-sharing center, focused on innovation in sports performance, medical services, technology, and team sports. It collaborates with leading professionals and brands to create impactful educational programs.

How are the courses delivered?

Online-based programs: 100% online with flexible access to all course materials and expert support.

How long is the course?

Most courses are one month long. For more advanced programs or diplomas, durations range from 2 to 9 months. Specific details are available in the program catalog.

When does the course start?

The course starts on the 10th of each month. Registration closes on the 5th of each month, so be sure to enroll before the deadline.

Certificate in Monetising strategies for sport