Online-based

Certificate in Monetising strategies for sport

625 

Description

With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially. Alongside and in response to this need, we also see the multiplication of opportunities for sportorganisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer focused, business focused and alternative revenue generation strategies used within the sport industry. Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.

625 

START DATE

10/12/2024

Level
Introductory
Delivery mode
Online-based
Duration
4 months
Average dedication
6/8 weekly hours
Delivered in
English

Learn to

Understanding of the monetization landscape and potential of the sports ecosystem.
Ability to critically evaluate how sport can utilize their relationship with other organizations.
Capacity to identify creative opportunities for the maximization of revenue.
Skill of strategic thinking in capitalizing on fans’ relationship with sports.

Experts Advisors:

Dr Argyro Elisavet Manoli

Course Syllabus

Customer Focused Monetization Strategies

Module 1: Revenue models for sport organizations – How do sport entities make money Module 2: Ticketing strategies – Utility vs profit maximization Module 3: Ticketing decisions – Pricing strategies Module 4: Merchandising – Licensing agreements and the value of licensed products

Business Focused Monetization Strategies

Module 1: Sponsorship the pros – The financial benefits of sponsorship deals Module 2: Sponsorship the cons – The financial pitfalls of sponsorship deals Module 3: Broadcasting rights – Monetizing a symbiotic relationship Module 4: New broadcasting strategies – Monetizing new and social media

Alternative Revenue Sources for Sport Organizations

Module 1: State funding – Local, national, and international funding strategies Module 2: Revenue sources for non-commercialized sport – Novel revenue strategies for smaller sport organizations Module 3: Brand extensions – Monetizing the sport brand Module 4: Economies of scale and cross-promotion – Horizontal and vertical integration & listing

Fan Monetization Strategies

Module 1: Fan engagement – Why fans love to pay for sports Module 2: Fan memberships – Monetizing exclusivity and demand Module 3: Offline and online communities – Gaining from fan loyalty Module 4: New online fan spaces – Current and future monetizing trends

What Does It Include?

24-hour access to study material, from anywhere, on any device
Accompaniment, monitoring and virtual support from an expert in the field
Activities and assessments with personalized feedback
Discussion forums and interaction with colleagues from all over the world
Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.
Self-assessment to measure your learning progress
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