Description
In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant external communication tasks of their sports organizations in order to communicate effectively with their diverse audiences and achieve positive results.
657 $
START DATE
10/01/2025
Level
Introductory
Delivery mode
Online-based
Duration
4 months
Average dedication
6/8 weekly hours
Delivered in
English
Learn to
Complete most fundamental communication tasks on their own when a dedicated communications staff does not exist.
Manage the work of communications teams when the organization employs professional communicators.
Experts Advisors:
Jimmy Sanderson
Sean D. Williams
Course Syllabus
Communication Issues in Sports Organizations
Module 1: Describe the Role of Communication in Sports Organizations
Module 2: Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
Module 3: Constructing Messages for Traditional and Digital Media
Module 4: Create a Communication Strategy to Maximize Impact
Social Media Strategies in Sports Organizations
Module 1: Social Media and the Changing Organizational Environment
Module 2: Social Media Content and Engaging Audiences
Module 3: Social Media and Organizational Governance
Module 4: Social Media Strategies
Public Relations in Sports Organizations
Module 1: The Foundation of Sports Public Relations
Module 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
Module 3: Sports Public Relations and Crisis Communication
Module 4: Sports Public Relations and Social and Digital Media
Marketing in Sports Organizations
Module 1: Sport Marketing and Branding
Module 2: Sports Marketing and Digital and Social Media
Module 3: Sponsorship and Sales
Module 4: Create a Successful Marketing Plan
