Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth. Today they are widely used in all sectors of the economy, from brands to B2B brands, from established century-old organizations to startups and in all countries around the world.
When properly used, they can be one of the most effective tools to drive growth for all sorts of companies. However, despite its pervasiveness, sponsorships are still vastly underutilized even by the largest and most competent sponsors. It is not unusual that expensive contracts are signed without a clear understanding of the business needs, proper evaluation of the alternatives available in the market, and the definition of the rights necessary to create meaningful work. Brands also frequently miss an opportunity to learn from their investments by not fully evaluating conducting after-action reviews and ROI assessments.
This certificate will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship. Professionals working for sponsors, rightsholders, and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.
625 €
Ricardo Fort
This certificate demonstrates your expertise and validates the skills you acquire through the course. While it is not accredited by governing bodies like CAF, AFC, or FIFA, it is issued by Barça Innovation Hub, offering credible recognition for your professional development.
No, the certificate is not directly accredited by governing bodies like CAF, AFC, or FIFA. However, it is part of Barça Innovation Hub's executive education programs, designed to develop specific skills and enhance professional growth.
Barça Innovation Hub is FC Barcelona's R&D and knowledge-sharing center, focused on innovation in sports performance, medical services, technology, and team sports. It collaborates with leading professionals and brands to create impactful educational programs.
Online-based programs: 100% online with flexible access to all course materials and expert support.
Most courses are one month long. For more advanced programs or diplomas, durations range from 2 to 9 months. Specific details are available in the program catalog.
The course starts on the 10th of each month. Registration closes on the 5th of each month, so be sure to enroll before the deadline.