Online-based

Certificate in Sport Management

675 $

Description

The Certificate in Sport Management is your gateway to a successful career in the sports industry. In a rapidly evolving landscape, understanding the nuances of football organizations is paramount. Our program offers a deep dive into the core of sports management, unraveling the complexities of high-level football clubs’ strategic decisions and financial frameworks. Participants will not only acquire essential financial and marketing skills but also develop a strategic vision crucial for success.

Beyond theoretical knowledge, participants will engage in hands-on learning, enabling them to create effective marketing plans, optimize financial resources, and foster sustainable growth for sports organizations. Modules ranging from football business fundamentals to sports marketing integration empower participants to become dynamic leaders who shape the future of sports management. Gain insights and a competitive edge by equipping yourself with the skills needed to lead with confidence and make a significant impact in the sports industry.

675 $

START DATE

10/11/2024

Level

Introductory

Delivery mode

Online-based

Duration

4 months

Average dedication

6/8 weekly hours

Delivered in

English

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Learn to

Develop the managerial skills needed to create a leadership vision for a football club and build a brand strategy to structure, position, and manage the brand in the new digital era.

Incorporate marketing as a core discipline in sports management.

Understand and evaluate accounting and auditing in sports organizations, and conduct budgeting and investment appraisals.

Experts Advisors:

Alex Gil

Albert Bagó Pintó

Dr. Argyro Elisavet Manoli

Jim Condo

Course Syllabus

Football Business Keys

Module 1: Football economic activity - Key figures of the football industry. Module 2: Football Organizations (global, national, local). Module 3: Tournaments and football leagues. Module 4: Football Clubs (including Barça).

Strategic Planning

Module 1: Strategy development. Module 2: Barça’s strategic planning model - General perspective of Barça’s strategic plan. Module 3: Use of data at the club. Module 4: Football’s new reality - The future of the football industry.

Sport Marketing Pillars

Module 1: Introduction to Sports Marketing. Module 2: Sports marketing methods and tools. Module 3: Creating a Sports Marketing Plan. Module 4: Integration.

Financial Management of Sport Organizations

Module 1: Financial Concepts. Module 2: Financial Systems and how they operate. Module 3: Accounting and auditing. Module 4: Budgeting and investment appraisals.

What Does It Include?

24-hour access to study material, from anywhere, on any device

Accompaniment, monitoring and virtual support from an expert in the field

Activities and assessments with personalized feedback

Discussion forums and interaction with colleagues from all over the world

Certificate issued by Barça Innovation Hub and endorsed by the corresponding institution.

Self-assessment to measure your learning progress

Certificate in Sport Management