Description
Sports Ticketing is a program designed to manage the income and operations management of the venues of a sports club, especially in the football industry. The program is aimed at those professionals in the football industry who are seeking to start or improve their commercial career within the football industry. At the end of the 2 courses, participants will be able to influence and lead change in terms of income and digital transformation in the context of the exploitation of venues in the football industry. The curriculum has as an objective to encompass the following milestones:
- Introduction to the business of facilities in the field of football
- Management of football clubs stadiums and operations
- Data analysis in football
- Fan Engagement (Business To Fan – B2F)
- Digital marketing strategies and monetisation in football
- Final project
477 $
START DATE
10/12/2024
Level
Introductory
Delivery mode
Online-based
Duration
2 months
Average dedication
6/8 weekly hours
Delivered in
English
Learn to
Manage facilities and commercial strategy to exploit them, as well as the logistics coordination and operations (after-sales and customer service) in the sports facilities.
Manage all the commercial and marketing tactics of the B2C and B2B sales channels, within all the digital transformation in which the sports industry is involved.
Experts Advisors:
Octavi Tarrés
José Luis Beltrán Andreu
Course Syllabus
Exploitation of Sports Facilities
Module 1: Sport spaces in the digital era
Module 2: Sales strategy with digital transformation
Module 3: Facilities management, in the focus of digitization
Module 4: Customer Services
Sales Channels in the Digital Era
Module 1: Direct and indirect sales digitization
Module 2: Marketing strategy
Module 3: Digital business in sports
Module 4: New digital trends
