Professional diploma in digital marketing, Sponsorship, and communication in sport
$1 042.25
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The Diploma in Digital Marketing, Sponsorship and Communication in Sports offers you the knowledge and skills needed to understand the foundations of sports marketing, the management of sports products and services, and how to activate sports Sponsorship. This diploma will address diverse and cross-cutting topics including sports marketing, communications, Public Relations, and Internet strategy, brands and communications.
Learn To
- Incorporate marketing as a discipline within the management of sports activities.
- Analyze, create and manage sports products and services.
- Identify and attract brands that invest in the sports market.
- Take advantage of opportunities to create public events with sports sponsors.
- Create a successful external communication strategy.
- Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
- Create a digital marketing plan.
- Build a brand online.
- Create a communications and content plan.
Program
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Course 1: Sport Marketing Pillars
- Module 1: Introduction to Sports Marketing
- Module 2: Sports Marketing Methods and Tools
- Module 3: Creating a Sports Marketing Plan
- Module 4: Integration.
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Course 2: Sports Products and Services Management.
- Module 1: Products and services management.
- Module 2: Product and services plan execution.
- Module 3: Product development strategy.
- Module 4: Integration.
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Course 3: Sports Sponsorship.
- Module 1: Sport Brand Management.
- Module 2: Prospecting for Potential Sponsorships.
- Module 3: Preparation and Closing of a Sponsorship Sale.
- Module 4: Integration.
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Course 4: Sports Sponsorship Activation
- Module 1: Phases of Sponsorship Activation.
- Module 2: Sponsorship Activation Types and Maximization.
- Module 3: Key Sponsorship Indicators.
- Module 4: Integration.
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Course 5: Communication Issues in Sports Organizations
- Module 1: Describe the Role of Communication in Sports Organizations
- Module 2: The History of Media in Sports Communication and Collaborating with Journalists
- Module 3: Constructing Messages for Traditional and Digital Media.
- Module 4: Create a Communication Strategy to Maximize Impact.
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Course 6: Public Relations in Sports Organizations.
- Module 1: The Foundation of Sports Public Relations.
- Module 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model.
- Module 3: Sports Public Relations and Crisis Communication.
- Module 4: Sports Public Relations and Social and Digital Media
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Course 7: Online Strategy, Branding and Communications
- Module 1: Trends, research and digital audit.
- Module 2: Digital marketing strategy and online branding
- Module 3: Communications.
- Module 4: Content plan and crisis management
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Course 8: Revenue Generation and Fan Engagement
- Module 1: Data and resources.
- Module 2: Sources of digital revenue.
- Module 3: Fan engagement and eSports
- Module 4: Fantasy gaming and Growing Attendance Model (GAM)
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$1 042.25
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