Certificate in Sports Marketing and Sponsorship

In marketing sports course, analyze, create, identify brands to invest in and manage sports products and services.

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Course Details

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Starting Date



English & Arabic

Delivery Mode





4 months

Avg Commitment

6/8 weekly hours



Course Price


Expert Advisors

Jim Condo
Jim Condo

Principal, ETERNO Consulting. Adjunct professor, Florida Atlantic University.

Champions Global

Learn To

  • Incorporate marketing as a discipline within the management of sports activities.
  • Analyze, create and manage sports products and services.
  • Identify and attract brands that invest in the sports market.
  • Take advantage of opportunities to create public events with sports sponsors.

Course Syllabus

MODULE 1: Activation of Sponsorship

MODULE 2: Types of Activation

MODULE 3: Key Sponsorship Indicators

MODULE 4: Integration

MODULE 1: Introduction to Sports Marketing

MODULE 2: Sports Marketing Methods and Tools

MODULE 3: Creating a Sports Marketing Plan

MODULE 4: Integration

MODULE 1: Sports Brand Management

MODULE 2: Finding Potential Sponsors

MODULE 3: Preparing and Closing a Sponsorship Sale

MODULE 4: Integration

MODULE 1: Management of Products and Services

MODULE 2: Executing the Products and Services Plan

MODULE 3: Product Development Strategy

MODULE 4: Integration