Business and Administration in the Football Industry

Quantity

$450

DELIVERED IN
English
DURATION
2 months
LEVEL
Introductory
AVERAGE DEDICATION
6/8 weekly hours
DELIVERY MODE
Online-based

Overview

Usually, the sports industry represents 620 billion euros or 1% of the GDP (gross domestic product). Football generates the biggest sports segment of the global GDP since it registers over 20 billion euros a year. Locally, the economic impact of FC Barcelona in Barcelona city has been estimated in 906 million euros (near a billion) or 1.5% of the GDP of the city. FC Barcelona is one of the most successful sports clubs not only in UEFA and La Liga but also in the business market. This course will take FC Barcelona as a case study to provide students with fundamental knowledge about a football club administration.

In cooperation with Daniel G. Kelly II, Ph.D. Of the Sports Industry Management program in Georgetown University (Washington DC) and Javier Sobrino, Innovation and Strategy Manager at FC Barcelona, the Football Industry Business and Administration Certificate will offer students many conceptual frameworks to analyse the administrative business model of professional football clubs. In this program, students will analyse aspects of organizational effectiveness, as well as organization and planning of different business models taking FC Barcelona as a case study.

 

The program’s main objective is to learn to analyse the functions and relationships of managers in relation to the main administration of a football club.

Finally, the program is aimed at sports professionals who aim at leading and managing professional football. People interested in knowing the world of football management and administration.

Learn to

* Understanding the business and organization of the main football organisations. Evaluating strategic and leadership decisions taken by professionals when managing high-level football clubs. Developing the managerial skills needed to have a leadership vision for a football club and developing the brand strategy to structure, position and manage the brand in the new digital era

Course Syllabus

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